Social networks as a service to the communication between humans have deep-seated nature of defects, the essence of communication unichtozhayushie. Why we do not notice?.
For millennia, people rising from the lower forms of social existence - the individual in the pack - to the highest possible - the individual in society. However, with the emergence and development of ' social ' networks, this process turned back. The word ' social ' is not in vain in quotes, it would be fairer to call these services ' asocial ' or ' antisocial '. By creating the appearance of successful socialization of the individual, that is, involving them in social communities, modern social networks dramatically simplify one of the most important, and perhaps the most important part of communication, namely the ability to recognize and evaluate the response of an individual or group.
Judge for yourself, before the formation of the individual in society, it has always been an evolutionary process, determined by how well people can communicate with sebepodobnymi and how well he can understand, accept and use those signals that he can get in the process of communication from other members of this social group. Now, social networks have given an entirely protivoestvestvenny tool for discrete, quantitative estimation of the interacting individuals - these are estimates and ratings of speech and of individuals, exhibited by other group members.
Ability to make decisions in the process of communication was replaced by formulaic, pre- ordained behavior: instead of a continuous adjustment to their own assessment in the communication process model is replaced by the behavior of the preliminary obtaining information from other individuals of the interaction between subject and advance predetermined by their behavior according to this assessment.
Someone else, even if the aggregate, an expert and highly reliable estimate of the interlocutor puts an end to the whole stratum of mental abilities of the individual. Now, instead of socialization we are seeing a surge of foreign activity caused a sharp increase in the number of contacts in ednitsu time thanks to modern technology, but the rapid degradation of the quality component of communication - the loss of ability to analyze and adapt their own assessments in the process of communication.
Discrete estimates exhibited in ispolzvaniya in social services, have several features that should be considered with particular caution, since they represent a latent threat to the future society.
First, the evaluation of any expression or result of labor due to the high primitivization ( roughness model of relations in the social service ) is always automatically identified with the author comments or thoughts. This in itself is neither good nor bad, but such an assessment, divorced from the context in which it was given, distorts the true intentions of the author.
Second, the assessment services funded, and because of the effect of self-identification of themselves with the assessment or rating, they do not let today be ' netakoy yesterday ', as a strong obstacle to personal growth. As a consequence, they distort the author's behavior in the long term, the author makes decisions based on logical preliminary calculation of the future response to their actions as rated by the facts when communicating in a group, rather than dynamically, think and react quickly in the process of communication.
Fourth, the extraordinary lightness of the scoring and bringing it to the attention of the group (T. e. the publication of his value judgment ) has become a subtle imposition of this opinion. The authors use social media more and more sophisticated methods to bring to the notice of assessment by complex methods, such as position in the list, display the font weight, color, or artificial signs of popularity.
Finally, fifth, and most important is that the simplified estimation of others' utterances and actions directly operates his own feelings for undervalued by society, that is - provokes the development and deepening of this complex. This is probably the worst thing that can be - instead of independent thinking, decision making and incurring the full responsibility for their consequences, there is samoublazhenie self-importance, in fact, ignored by the community. This can lead to very serious consequences of the closure in itself, a deliberate asociality individual.
Why is this happening in the wider context. The authors of social services as businesses interested in profit, the profit one way or another based on advertising revenue, which in turn is directly dependent on the number of service consumers and the duration of their service nahozhdeniyav. The ideal consumer is (t. e. generator of revenue) is a social network is always. We should expect attempts to bring the ' socialization ' (again quotes! ) Of the company to 100% coverage and continuity over time. We formulate a course under specious pretexts, but are summarized as follows: exploiting the self-destructive tendencies to the consumer, forcing him to constantly be in the social network in order to extract the maximum revenue.
Thus, the evolution of the contrary is gaining pace, and in the near future, we will return to the relations of the pack animals, where each signal of the interacting individuals is unambiguous, simple, and can not be ignored. You are still going to click ' I like it '?.
Author: Vladimir Shcheglov.
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